{"id":573,"date":"2022-11-28T10:42:00","date_gmt":"2022-11-28T10:42:00","guid":{"rendered":"https:\/\/datanine.in\/blog\/?p=573"},"modified":"2022-11-30T14:22:28","modified_gmt":"2022-11-30T14:22:28","slug":"ai-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/datanine.in\/blog\/ai-in-digital-marketing\/","title":{"rendered":"AI in Digital Marketing"},"content":{"rendered":"\n<p class=\"has-large-font-size wp-block-paragraph\">Introduction<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI already taking over many simple jobs as the \u2018bot\u2019 automation reduces support cost. For example artificial intelligence (AI) is already providing teachers with innovative ways to understand how their students are progressing, as well as allowing for a fast and personalised curation of content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another real example is&nbsp;<a href=\"https:\/\/www.knightscope.com\/product\/k5\/\" target=\"_blank\" rel=\"noreferrer noopener\">Knightscope K5 Robot<\/a>&nbsp;&nbsp;which is primarily an outdoor machine that runs 24\/7 on its own including autonomously recharging itself without any human intervention. It is best suited for securing large outdoor spaces. It means that K5 robot replaces a parking yard security officer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI can personalize the customer experience by analyzing their profiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI-powered software can decide what content to create and when to make it public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI can check huge amounts of data and make accurate predictions based on patterns that emerge from it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI can predict customer behaviour and identify and nurture the most valuable leads.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Targeted advertising<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Targeted advertising is a form of online&nbsp;advertising&nbsp;that focuses on the specific interests and preferences of a potential customer.&nbsp;Advertisers&nbsp;discover this information by tracking human activity on the Internet. Targeted advertising is placing ads on websites based on individual\u2019s demographics, buying history or digital behaviours like social media preferences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Classic example for targeted advertising is Facebook retargeting, which is the process of finding people who\u2019ve visited your website and then using their data to find their Facebook profiles. You can then run advertising campaigns to target those people and convince them to head back to your website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI already taking over many simple jobs as the \u2018bot\u2019 automation reduces support cost. AI can personalize the customer experience by analyzing their profiles.<\/p>\n","protected":false},"author":1,"featured_media":578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[27,24],"class_list":["post-573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing-tools","tag-sell-products-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI in Digital Marketing - Datanine Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datanine.in\/blog\/ai-in-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI in Digital Marketing - Datanine Blog\" \/>\n<meta property=\"og:description\" content=\"AI already taking over many simple jobs as the \u2018bot\u2019 automation reduces support cost. AI can personalize the customer experience by analyzing their profiles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datanine.in\/blog\/ai-in-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Datanine Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dataninetechnologies\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-28T10:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-30T14:22:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datanine.in\/blog\/wp-content\/uploads\/2022\/11\/AI-in-Digital-Marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Akhil T Thekkel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Akhil T Thekkel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/datanine.in\/blog\/ai-in-digital-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/datanine.in\/blog\/ai-in-digital-marketing\/\"},\"author\":{\"name\":\"Akhil T Thekkel\",\"@id\":\"https:\/\/datanine.in\/blog\/#\/schema\/person\/22c4c29f215c872d2d544b8bf1736f8d\"},\"headline\":\"AI in Digital Marketing\",\"datePublished\":\"2022-11-28T10:42:00+00:00\",\"dateModified\":\"2022-11-30T14:22:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/datanine.in\/blog\/ai-in-digital-marketing\/\"},\"wordCount\":261,\"publisher\":{\"@id\":\"https:\/\/datanine.in\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/datanine.in\/blog\/ai-in-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/datanine.in\/blog\/wp-content\/uploads\/2022\/11\/AI-in-Digital-Marketing.jpg\",\"keywords\":[\"Digital marketing Tools\",\"sell products online\"],\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datanine.in\/blog\/ai-in-digital-marketing\/\",\"url\":\"https:\/\/datanine.in\/blog\/ai-in-digital-marketing\/\",\"name\":\"AI in Digital Marketing - 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