Datanine

The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram.

Facebook Pixel uses the concept of remarketing. You can use the Facebook Pixel to understand the actions people are taking on your website and reach audiences.

Following are the benefits of Facebook Pixel

• Measure the results of your ads
• Reach new and existing customers.
• Know how many leads, registrations, and sales came from your ads
• Targeting the right audience
• Run dynamic ads