Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics is a huge platform that tracks how people interact with a website.
Google Analytics works via a piece of Javascript code placed on every web page the business wants to measure. When a user visits the website, the code collects various data, including the HTTP request of the user and the browser they use.
Google Analytics helps you grow your business. It helps you understand your regular visitors so you create better experiences for them and find new visitors based on your current ones. It provides information like how many visitors your website has (also live visitors), how many sessions each user completes, how many pages users view per session, and the average session duration.