DatanineAfter completing all digital marketing efforts for a specific period, we analyse the results obtained. If you are doing digital marketing right, you should see a steady increase in traffic. Digital marketing is an ever-changing landscape, so we must review and tune our strategy periodically to ensure that our actions are effective for the search engine algorithms.
What we do in impact analysis?
- Understand which processes did well during the campaign
- Analyse the traffic, lead generated and conversion rate
- Review the overall success rate of the campaign
- Discuss the client and digital marketing team about the campaign
- Note down the lessons learnt during the campaign
- Add the new lessons to future campaigns
