DatanineOff-page SEO supplements on-page SEO by external link building, branding and advertising.
Search engines look for the most relevant search result for a query, so their algorithms also look for relevant contents on a web page.
Search engines check the references to a website from other websites to find a way to return the best results to the searcher. A website of high quality and useful is more likely to have references from other websites and is more likely to be bookmarked and shared among communities of similar users.
Off-page SEO activities mainly include
- Brand building
- Content marketing
- Forums
- Social bookmarking
- Broken link building
- Social networking
