Introduction

AI already taking over many simple jobs as the ‘bot’ automation reduces support cost. For example artificial intelligence (AI) is already providing teachers with innovative ways to understand how their students are progressing, as well as allowing for a fast and personalised curation of content.

Another real example is Knightscope K5 Robot  which is primarily an outdoor machine that runs 24/7 on its own including autonomously recharging itself without any human intervention. It is best suited for securing large outdoor spaces. It means that K5 robot replaces a parking yard security officer.

AI can personalize the customer experience by analyzing their profiles.

AI-powered software can decide what content to create and when to make it public.

AI can check huge amounts of data and make accurate predictions based on patterns that emerge from it.

AI can predict customer behaviour and identify and nurture the most valuable leads.

Targeted advertising

Targeted advertising is a form of online advertising that focuses on the specific interests and preferences of a potential customer. Advertisers discover this information by tracking human activity on the Internet. Targeted advertising is placing ads on websites based on individual’s demographics, buying history or digital behaviours like social media preferences.

Classic example for targeted advertising is Facebook retargeting, which is the process of finding people who’ve visited your website and then using their data to find their Facebook profiles. You can then run advertising campaigns to target those people and convince them to head back to your website.