Advertising industry has changed a lot in the last decade (2010-2020) due to the increase in internet speed, evolution of smartphones and vibrant social media. Earlier social media was a tool for either official communication like sending emails or friendly communication like Facebook chats/posts, now it has become a powerful tool for commercial communication.

We no longer watch televisions or listen to radio stations the same way we used to. We might listen to new generation FM radio stations during driving, but with little involvement as we care for our driving. Most important change happened in the habit of newspaper reading. We no longer read newspapers as we used to. Newspapers were the backbone of the advertising industry once, which made brands viral. Now newspapers are being replaced with online news portals and they are plenty in numbers apart from the prestigious and olden newspapers.

So how should we use social media and other online tools for advertising about our products and services in the digital world? This question has many solutions, but how effectively can we manage? We will discuss that!

What is digital marketing?

Digital Marketing is reaching customers through any mode of online communication platform. It’s how we research, evaluate, arrange and describe stories online which can communicate usefulness of a product with the  customers and influence them to buy that product. Success of digital marketing depends on analyzing the trends in the market and adapting our strategies accordingly. 

Power of digital marketing is enormous. With the help of digital marketing, we can reach millions of people across the globe. Imagine a screen advertisement on a highway hoarding. How many people will notice it? Even if all the passengers in the vehicles on that highway view it, it limits to a few thousands. How much money do you need to spend to put the hoarding there? Here comes the advantage of digital marketing. An attractive social media post with meaningful content can reach millions in a matter of hours with less effort and cost. This is how digital marketing reshapes the entire marketing paradigm.

How to sell your products online?

Selling products directly to end customers with the help of a web platform is termed as ‘ecommerce’. Finished products which do not require major alterations can be sold directly and instantly through own ecommerce platforms or third party ecommerce platforms. Another way of selling products online is to gather leads from the web and fulfill the requirements of the customers.