Businesses which have an online presence can attract global customers. But some businesses rely entirely upon local customers and it is illogical for them to get international customers.
For example, a bicycle rental shop needs customers within its vicinity. It is not the goal to attract worldwide customers for renting bicycles. Grocery shops, restaurants and vegetable markets are some other examples for such a business model.
Some people may come as tourists from outside and become customers for these businesses one or two times. The sustainability of such businesses depend on the local customers who regularly or periodically trades with the businesses. So the businesses need a clear digital plan to target local customers rather than spending on global outreach.
Local visibility of businesses can be increased using the following steps.
- List in local online directories.
- Include the business name, image of the storefront or office, address, phone number and opening hours in the local directory.
- Tailor the website for local search with exact address and location.
- Mark your location accurately in Google maps.
- Write articles or create pages on the website to describe the features of the places nearer to the businesses.
- Target search engine ads around your business area only.