Google Keyword Planner is a part of the marketing and advertising platform which is related to Google Ads. The tool is primarily used to help PPC marketers discover new keywords they can use in their paid search campaigns. Through this keyword planner, we can get the search result which is related to the keyword that we have given.

Advantages of Google Keyword Planner

• Research Keywords
• Analyze search volume trends
• Check historical data about keywords
• Analyze competition level

Google AdSense is a free tool  to earn money by placing ads from Google on your website. Adsense ads are shown on all devices including desktop, mobile, and tablet. For new websites or blogs, the Google AdSense program can be one of the fastest ways to generate income.

Advantages of Google Adsense

• It is free
• Large number of advertisers and publishing websites
• Eligibility requirements are easy
• Secure and user friendly
• Can be used for blogs, websites and youtube
• Various ad formats like HTML ads, texts, images and videos

Register for Google Adsense

Google Gadgets are web tools that can be embedded on a web page. Google gadgets API consists of a few simple building blocks: XML, HTML, and JavaScript. To get started, all you need is a basic understanding of HTML.

Google Trends analyzes the popularity of search queries and search volume over time. Google Trends allows users to compare the volume of searches between two or more keywords. Trends eliminates repeated searches from the same person over a short period to give you a better picture.

It is important to note that Google Trends only shows data for popular terms. Another way that this tool can be used is to analyze your competitors’ performances.

Check Google Trends

Using Google Translate on a website helps to expand the audience of the website. Google provides a translate element (javascript code) to use in a website named as ‘Google Translate Website Translator widget’. 

In addition to translating web page content, the Google Translate widget can also translate content from a file such as a PDF. The benefits of this means you get more readers all over the world. More readers means you get higher up the search engine pages too.

Google Analytics is an extensive tool which is used to track activities of websites and mobile apps. We can analyze and sort the viewers data in various dimensions using Google Analytics.  Google Analytics allows advanced users to create different views, apply filters and implement goals.

By registering into a Google Analytics account with your website, you will get a JavaScript code which should be placed on your website to get analytics.

What does Google Analytics do?

• Measure your website’s or mobile app’s performance
• Data visualization
• Checks whether your marketing efforts are working
• Divide user views into different segments

Register in Google Analytics

Google My Business is a free tool for engaging with customers. Create a business profile using Google My Business immediately after starting your business to reach maximum customers.

It is a simple platform for advertising your business details like address, products and services, location, contact details and service time. Customers can review your business using Google Business Listing thereby increasing the engagement with your customer.

Create Google My Business Profile

Youtube is a free video sharing platform of Google. Billions of videos are available in Youtube and millions visit Youtube everyday. So it is a powerful tool for businesses to attract viewers. Similar to Facebook Live, YouTube has its own live streaming feature. Upload a simple video about your business to Youtube and promote it to reach millions of potential customers easily.

Visit Youtube

Google Search Central

First it was Google Sitemaps, then it has been changed to Google Webmasters and now it is Google Search Central. Using Google Search Central tools, you can do the following

Verify website ownership
Google crawls your website pages and contents
Review mobile usability errors
Submit the sitemap of your website to Google
Review Google search performance report of your website

Visit Google Search Central

Google Ads (Google Adwords)

Google AdWords is a tool developed by Google to assist you in displaying paid advertisements to promote your products or services online. A keyword is a word or phrase the user searches for, who then sees your ad. Your ads will only show up for the keywords you pick. If managed and set up properly, AdWords can help to increase online traffic.

Advantages of Google Adwords

• Outrank competitors on Google Search
• Fast result for your brand
• Collect large viewers for your website in small interval
• We can direct ads to reach right customers
• We can measure the result of advertisement

Visit Google Ads