There are many places where people can find your business online. It is very important to be online these days as each and every person spends a considerable amount of time online. Common places where your business can be found are
1. Business listings
2. Your website
3. Social media
4. Mobile app
5. Product review websites
6. Video platforms
Business Listings & Social Media
Business listings and social media are the simplest and cheapest means of establishing your online presence. This is the first step for attracting new customers and engaging your existing customers.
Product Review Sites
Product review sites are social forums where people review particular products and create an opinion about the product.
Website
After having social media accounts and business listing, you can try long term investments such as website, mobile app and video marketing which will help potential customers to understand more about your products and services, and place orders.
A website is a collection of one or more web pages usually written in HTML under a common domain name which describes your business, products and services, contact details, photos and videos, and conversion methods. After the development of a website, it is hosted in a computer called server which ensures visibility of your website 24 x 7. So the costs incurred for availing a website are domain registration charge, website development charge and hosting charge. If you want to increase the reach of your website immediately, you have to rely upon paid search engine advertisements and digital marketing.
If you want a website and digital marketing, contact us
Video Platforms
Video platforms like Youtube can increase the awareness about your business dramatically as more and more people are spending time on videos these days. You can create professional videos or self made videos of your products and services on Youtube. A short video, usually 3 – 5 minutes long is an ideal one for attracting customer’s attention. As 5G and 6G technologies are just around the corner, video marketing will be an attractive option for your business.
Mobile Apps
Mobile apps are a bit expensive while considering the above options. Mobile apps will help to retain customers. Other advantages of mobile apps are online shopping , targeted advertising, building brand awareness and referral marketing. Separate mobile apps for Android and iOS platforms are needed.
Do you want to improve your online presence? contact us.