Social Media is a broad term that encircles interactions among the online community through social platforms, such as Facebook, Twitter, Instagram, etc. Social Media, in some form or fashion, has existed since the late 90s but it wasn’t until Myspace emerged in 2003. Social media platforms like Facebook has 2.4 billion users, Instagram has 1 billion users, more than 2 billion users for youtube, twitter has 330 million users and 1.5 billion active users for Whatsapp.

Social Media is an opportunity for businesses to get insight into their customer base. By taking a close look at who is following your business you can see what they like, what they don’t like and how they feel about your brand. Social media serves as a cost-effective communication channel for promoting brands to target audiences.